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WORKSHOP

VISUAL

MATTERS

THE ART OF VISUAL DEVELOPMENT WITH ARMAND SERRANO
JUNE 29 - JULY 1, 2018

THE TEACHER

Visual development for titles such as: Zootopia, Big Hero 6, Hotel Transylvania and Cloudy With A Chance Of Meatballs, World of Warcraft

Armand Serrano is a veteran visual development artist with 28 years of experience in the animated feature film industry. His film credits for Disney Animation Studios include Olaf's Frozen Adventure, Zootopia, Big Hero 6, Brother Bear, Lilo and Stitch, Tarzan, and Mulan. His credits for Sony Pictures Animation include Cloudy With A Chance of Meatballs, Hotel Transylvania, and Surf's Up...

A study of my visual development process in creating believable worlds and atmospheres. This is a break down of what have worked for me through the years in visual development and concept design.

PROGRAM

DAY 1

  • Design Foundations

  • Demystifying Composition

  • Visual Aesthetics in Storytelling Part 1

  • Keyframe Illustration Demo

DAY 2

  • Visual Aesthetics in Storytelling Part 2

  • Visual Development Survival Kit

  • Using Mixed Digital Media 1: VR, Rendering, Photobashing, etc.

  • Establishing Short Demo using mixed digital media

DAY 3

  • Using Mixed Digital Media 2: VR, Rendering, Photbashing, etc.

  • Art Direction and Style

  • Open demo

COST AND SCHEDULE

Cost: € 399. For more info on discounts and promotions visit the FAQ page.


Time Schedule:


Friday 14:30-19:30
Saturday and Sunday 10:00–13:00 14:30–19:30

ADDITIONAL INFORMATION

Course language: English
Required tools: Laptop and graphic tablet with Photoshop installed and/or paper and pencil
Required knowledge: Basic drawing skills
General requirements: N/A
Notes: An interpreting service will be available for a minimum of 5 requests

TERMS AND CONDITIONS​
 

Courses organised by IDEA Academy have a limited number of students. By enrolling to IDEA Academy's courses, participants give their consent to the cancellation and refund policies. CLICK HERE FOR MORE DETAILS

HOW TO ENROLL

Courses can be booked:


The booking is not binding and it turns into a real enrollment only after paying the enrollment fee. In case of payment through bank transfer, students have to send the TRN code via email to
info@idea-academy.it

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